ABOUT US
WHERE CURIOSITY
AND IMAGINATION ARE
PART OF THE NEW
WHO
ARE WE?
INOVA NA REAL is a multiplatform communication channel focused on bringing relevant content about innovation, technology, and health trends in a direct, objective, and accessible way.
WHAT
DO WE WANT?
Supported by Latin America's leading innovation hub and entities representing the sector, our goal is to connect knowledge, content, and interesting facts about healthcare innovation.
WITH WHOM
SHALL WE TALK?
Our audience is made up of healthcare professionals, hospital managers, institutional leaders and opinion makers, as well as the entire community committed to digital transformation and technological innovation in
health sector.
CONTENTS
THAT HELP
Clarifies and answers questions
frequent, delivers knowledge
practical and guides the public on topics
of the daily life of innovation in health.
Example:
"How AI is already helping
doctors in the diagnosis of
rare diseases?
Features :
Practical
Technical (to measure)
Didactic and accessible
CONTENTS
THATCONNECT
Connects and builds relationships
continuous with the public, organizes
broader narratives and promotes
sense of community around the
innovation in health.
Example :
"How is a medicine made and
how it reaches the homes of millions
of patients?“
Features:
Informative
Broad (more structuring themes)
Engaging (generates dialogue with the
community)
CONTENTS
THAT INSPIRE
They inspire and present stories
inspiring, explores great
trends and promotes connections
emotional with the audience through
of special and impactful content.
Example:
Innovation in health by
Latin America through
Artificial intelligence."
Features:
Inspirational
Connects diverse realities
Accessible to the general public